Hi, I'm Rich

Rich Yueh

I'm completely at home in LA because I eat everything. I got into photography with shooting for restaurants and food events. I love going to new restaurants and I haven't yet encountered a food or dish I don't like. If I had to pick a favorite meal, it would be paella, with everything.


On shoot day, I'll be in various amounts of black clothing (weather permitting) and most likely a funky pair of Nikes. The legendary fashion photographer Lindsay Adler requests her assistants to wear all black so as not to affect the lighting, and that's both a technical and style cue I carry forward into my shoots. The shoes allow me to add some splash so it doesn't look like I only own one outfit. 


I think that inspiration often comes from places where you can look at things in a new way. One of the strongest influences on my work was touring Frank Lloyd Wright's Taliesin West in Scottsdale, Arizona. He designed homes and buildings to stand out in form and style, yet not detract from the surrounding locale. I want your shoot's locations to complement you in a way that gives your photos a tangible sense of place.